Training Magazine Names Keller Williams #1 Training Organization in the World
On the same day that Keller Williams announced it was the largest real estate franchise by agent count in the world, Training Magazine named the company the world’s #1 training organization across all industries. At a Feb. 9 awards ceremony in Atlanta to honor the Training 125, Keller Williams was recognized for the growth, productivity and profitability gains resulting from its world-class education and training programs.
“Training fuels all of our success,” said KW MAPS Coaching CEO Dianna Kokoszka.
Providing education to associates is a core belief of Keller Williams that drives the success of the company and its associates. Last year, the company set a goal to increase agent count by 14 percent. It finished 2014 with an 18 percent increase to more than 112,000 associates. The company’s agents also increased their sales by 17 percent to $185 billion, which resulted in a 16 percent increase in commissions earned.
To ensure that the most effective models and systems are included in training materials, Keller Williams constantly renews its training programs. Information compiled from the proven models and systems of top agents and leaders in the field are incorporated into training programs.
“Because of our focus on training, we attract more new agents than any other real estate franchise,” President John Davis said. “As a commissioned-based industry, our challenge is to guide thousands of new associates through our training programs so they can get into production quickly and build their businesses. This creates more opportunities for them and more opportunities for their families.”
Through “market of the moment” training, associates are empowered to establish themselves as the expert in their local markets. Keller Williams offers training programs and courses to associates at all levels in their careers. Whether an associate is new to the real estate industry or leading a high-producing team, the wide selection of courses allows associates to select the training and coaching that will help them grow in their personal and professional lives.
“Our associates are the driving force behind the programming and training we produce,” CEO Chris Heller said. “We’re in business with agents who independently devote two to three weeks each year to participating in extensive training to build more productive and profitable businesses.”