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KW Scripts
KW Scripts
KW Scripts
Learn the best BOLD scripts, dialogues and objection handlers to help generate business, communicate with clients and close more sales.
Buyer Scripts
The Buyer sees the market shift and now believes he can make any offer he wants and that the Seller will have to accept it.
The Buyer has a “fear of the future” and worries that he might lose his job.
The Buyer has a “fear of the future” and is worried that they will pay too high an interest rate.
The Buyer sees the market shift but does not understand that it is a good time to buy.
The Buyer has a “fear of the future” and is concerned that property values will continue to go down.
The Buyer sees the market shift and believes that he has all the time in the world to look and buy.
Determining the Buyer’s Motivation
Financially Qualifying the Buyer
Qualifying a Buyer
Financially Approving a Buyer
Relocation Buyer
Relocation Buyer – Control Your Time
Setting Expectation When Working with Buyers
To a Buyer that Wants to See 20-plus Homes Before Deciding
Buyer – Setting Expectations of Trust
Buyer Wants to Think About It
Seller Scripts
The other Realtor said he would reduce his commission to 4%. That would save us a lot of money.
The Seller sees the market shift and has unrealistic expectations.
The Seller has fear of selling at the wrong time.
The Seller has unrealistic expectations about the value of their home.
The Seller is afraid that the sale price will not cover what is owned on the mortgage.
The Seller may not be willing to bring his property up to standard.
Seller’s Motivation
Seller’s Goals / Emotion
Setting Expectations When Working with Sellers
Showing Homes – Seller Present and Wants to Tour the Home with You
Other Scripts
Request Referrals
Isolate the Objections
Expectations
Negotiating
Showing the Difference between Agents
Setting Expectations